About

Marketing

Now in its twelfth year, e-ponies.com continues to draw in new horseracing enthusiasts. New users are attracted by the quality of the picks as well as e-ponies.com application of technology to continue to improve the user experience. Innovations such as RSS, Twitter, Self-service portal, and the new iPhone application help separate e-ponies.com from all other horse racing sites online. Key partnerships such as the Chicago Tribune, LA Times, ESPN, Louisville Courier-Journal, and the Saratogian have been very helpful in sustaining e-ponies.com tremendous growth rates.

  • May 2009 May 2010 7.925 Million page views
  • May 2008 May 2009 5.535 Million page views
  • Annual increase %42.4

April 2009

April 2010

Change

Visits 134,172 167,633 19.9%
Unique visitors 27,302 49,302 80.5%
603,294 pageviews 749,620 24.25%
4.5 average page view per visit 4.47 pageviews flat
5:38 average time on site 5:15 average time on site -3.8%

The most active pages are as follows, with respective rates:

  • Forum sponsorships of sub-forums are available for $250/month
  • Forum Skyscraper ad in left margin available for $300/month
  • Racing Picks Skyscraper ad in left margin available for $300/month
  • Content pages (Example: http://www.e-ponies.com/e-poniescal.htm) - $150 per month. This ad will be printed with the content on many occasions).

Customer Testimonial

"I finally figured it out. I not exactly a "whiz" with the computer. Thank you for your help and understanding. Mostly, thank you for your picks. I'm not too egotistical to admit that your picks are better than mine....hell, they're better than I've ever seen. I plan on being a long-time, loyal customer.

Thank you,
Jack"

Sponsor Testimonial

At courier-journal.com, we cover thoroughbred racing all year, not just at Kentucky Derby time, and Liam Durbin's picks is one of the most popular racing features on our Web site.

Ric Manning
Online Operations Manager
The Courier-Journal

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